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New limited-edition Bugatti rumored for Pebble Beach

The Supercar Blog has heard from its VIP sources that Bugatti has a new special-edition offering planned for debut at Pebble Beach. The Molsheim brand enjoys playing to its deep-pocketed crowd at the annual Northern California fest, having introduced the special edition $5.8M Divo there last year, and regularly hosting Grand Tour driving events around the concours. TSB didn’t get details on the coming model, but it was told that part of its production run has already been sold.

In 2017, ex-Bugatti CEO Wolfgang Dürheimer said the identity of a Chiron successor would need to be answered by this year, after spending 2018 exploring different ideas. Current brand CEO Stefan Winkelmann has spoken broadly about his intention for the automaker and vaguely about what kinds of models could come. He’s repeatedly nixed the idea of a Bugatti SUV and said sedans constitute “a segment that is losing momentum,” so a four-door wouldn’t be worthwhile. And although he has said the brand “still [has] a lot of plans” for the W16 engine, he most recently mentioned a more affordable, electric daily-driver, perhaps something that would sit on a brand new platform. Whatever gets the green light as a second model, its primary task is to increase Bugatti’s volume.

Read More: https://www.autoblog.com/2019/06/18/bugatti-special-edition-pebble-beach/#slide-7406003

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